That's because the textured finish follows the grain pattern precisely with the same grooves, lines and knots you would find in a real hardwood floor.
But there is more to Plusfloor than fabulous good looks, for one thing, it's more moisture-resistant, which is ideal for kitchens of bathrooms where spills and splashed tend to come with the territory. Plusfloor also stands up well to scratches and stains, so you won't have to worry about the floor being used as a Grand Prix circuit for toy cars, or if someone accidentally knocks over a glass of red wine.
As well as being reassuringly tough, a Plusfloor true grain floor has a softer surface than real wood, making it warm to touch, quiet, and easy on the feet. Easy to maintain and clean, all it takes is a regular sweep with a brush and the occasional wipe with a mop to keep it looking as good as new.