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Sweaty Betty, renowned for its stylish and performance-driven activewear, sought a flooring solution that reflected its vibrant brand identity while ensuring durability and ease of maintenance across its retail stores. PlusFloor’s Loose Lay Terrazzo in Bold Blush emerged as the perfect choice, seamlessly blending aesthetics with functionality.
With high-traffic stores that required an efficient and impactful refresh, Sweaty Betty needed a flooring solution that was quick to install, resilient under high foot traffic, and complemented its dynamic retail environment. The challenge was to achieve a premium, design-forward look without extensive downtime.
PlusFloor’s Loose Lay Terrazzo, in Bold Blush, provided an ideal answer. This innovative flooring solution features a striking speckled pattern that enhances the energy of the store, creating an inviting and contemporary space for customers. Additionally, the loose lay format allowed for a swift and hassle-free installation, minimising disruption to retail operations.
The incorporation of Bold Blush transformed Sweaty Betty’s retail spaces, enhancing the overall shopping experience. The fusion of practicality and design excellence solidified the flooring as an integral part of the brand’s immersive, high-energy environment.
